As Senior Vice President of Talent & Workplace, Sofia oversees LoyaltyOne’s leading human resources and corporate sustainability initiatives, ensuring the organization maintains its presence as top employer with an innovative culture. She and her team are focused on strategies that drive high employee engagement, build a compelling employment brand, optimize human capital costs and enable the business to scale its people infrastructure to effectively conduct business in global markets.
Sofia is also accountable for driving LoyaltyOne’s unique culture through its award winning workplace design and corporate social responsibility initiatives. Sofia oversees all environmental, community and philanthropic programs that affect both internal and external stakeholders.
Prior to joining LoyaltyOne in 2008, Sofia was Vice President, Corporate HR Programs, with Canadian Tire Corporation, where she helped map out a comprehensive talent strategy in concert with the retailer’s overall vision. Her earlier career experience includes senior roles with Cara Operations Limited, where she oversaw human resources for the Harvey’s and Swiss Chalet restaurant brands, and Rogers Communications Inc., where her focus was on organizational development and effectiveness.
Sofia regularly speaks on leadership development and other HR issues at industry conferences.