This post originally appeared on the BoardSource Blog, and is one in a series written by leaders who are presenting sessions at the 2017 BoardSource Leadership Forum in Seattle, October 18-20. We hope you will be joining us there.
By Jennifer Dunlap
As the CEO of a national development consulting firm, I don’t have a lot of down time to spend picking up new hobbies. So I sympathize when the board members I work with hesitate to leap headlong into the fundraising responsibilities outlined in their new job descriptions.
These are people who have built companies and reinvented industries, but asking another person to donate money to a cause requires a different skill set, and acquiring it can sound about as appealing as suddenly picking up marathon training. Sure, the health of your nonprofit may depend on it, but health doesn’t motivate us all to squeeze in high-intensity interval training on the weekends, either.
My job is to teach my clients that fundraising isn’t an all-or-nothing proposition, and I have found the “Continuum of Fundraising Engagement” works well for that. Learning this important fact about fundraising is like realizing that gardening or dancing can count as much in fitness terms as a dreaded trip to the gym. All board members can find a place on the continuum where their natural strengths are utilized. They can decide for themselves if they want to branch out further and at what pace. And organizations can learn how to make it possible.
Several years ago, I partnered with a state-based organization that has diverted tens of thousands of at-risk girls from the criminal justice system. Like many nonprofit board members, this organization’s board members weren’t professional fundraisers and were worried that they would be perpetually under-utilized in resource development. But we saw together through the use of the Continuum of Fundraising Engagement that the skills they did have were more than enough to power the organization’s growth — in fact, to grow it to nearly 20 offices across the state:
(And of course, some found that they actually enjoyed asking for money!)
Not all board members need to or should play the same role in a fundraising program. Participating in fundraising doesn’t have to mean asking for a million dollars any more than getting fit automatically means doing an Ironman Triathlon. A good development consultant can show you the many points along the Continuum of Fundraising Engagement where board members’ unique skills are critical. And they should be able to show you how to set up a program so that those skills can be seamlessly woven into the fundraising process.
At the BoardSource Leadership Forum, I’ll be talking with attendees about how to open these possibilities at their own organizations, whether they’re board members or professional fundraisers. I’m looking forward to exploring the continuum with you, to helping you use a continuum-based tool to identify your place on it, and to showing how your nonprofit can build structure and support systems to get to 100 percent board participation in resource development. No marathon training required.
DRi congratulates Lieutenant General Robert Ruark and the Marine Corps Scholarship Foundation for General Ruark’s appointment as MCSF CEO. A 36 year veteran of the Marines, General Ruark will continue his commitment to Marines and their families for the foreseeable future.
The Marine Corps Scholarship Foundation was established in 1962 to honor Marines by educating their children. MCSF is the oldest and largest provider of need-based scholarships to military children, and the only scholarship program awarding 100% of all eligible applicants. In its over 50 year history, it has awarded more than 40,000 scholarships valued at nearly $120 million.
The next MCSF CEO would have to be just as innovative as he/she was dedicated. In the next decade alone, more than 100,000 children of Marines will graduate high school, and face ever-increasing costs of higher education. Applicants have grown more than 5% every year for the past decade, and a potential application growth rate of 7% is expected over the next 5 years. To meet this growing need, the next MCSF CEO would have to lead the development, communications, and events team in marshaling support from every possible opportunity.
From many qualified and impressive candidates, General Ruark emerged as the candidate who’s leadership, innovation, and passion would expertly guide the Foundation during this critical time. He most recently served as the Military Director to the Under Secretary of Defense for Personnel and Readiness. In this role, he oversaw a global staff of over 32,000 civilians, military personnel, and contractors. This role, along with General Ruark’s service as Director of Logistics for the Joint Staff and US Central Command, gave him an unmatched mastery of operational functions that the MCSF CEO would need to provide overall strategic guidance to the Foundation’s staff and finances. General Ruark received his B.S. from Miami University and his Masters of Military Studies from the Marine Corps University.
DRi was proud to work with the Marine Corps Scholarship Foundation and is eager to see the impact that General Ruark and the Foundation have on military families across the country.
DRi is happy to announce the placement of Tyler Kalogeros-Treschuk as World Food Program-USA’s Director of Individual Giving. As WFP-USA Director of Individual Giving, Tyler will play a significant role in helping millions of hungry individuals around the world.
A returning client, World Food Program USA supports the work of the World Food Programme and its global mission to alleviate hunger. One out of nine people in the world suffer from global hunger, and food insecurity’s destabilizing effects can multiply human suffering exponentially. To combat this, the World Food Programme provides about 80 million people located in 80 countries around the world with food and nutritional assistance every year. A mission with such a large global reach requires robust support. Contributing $20 million annually, WFP USA has played a critical role in the effort to alleviate global hunger. It possesses a diverse foundation of support, and utilizes individual giving, corporate giving, and special events. Additionally, it has utilized partnerships with businesses, the U.S. government, and ordinary Americans. The WFP-USA Director of Individual Giving would have to be a proven relationship builder who could effectively communicate WFP-USA’s mission to major donors.
Tyler’s experience and personality made him the ideal choice for this position. Holding development positions for the entirety of his professional career, he most recently served as the Deputy Director of Development for Food & Water Watch. Food & Water Watch champions healthy food and clean water for all, and through this Tyler was acutely aware of the food scarcity that millions around the world face. He was experienced in communicating this message to donors, and was more than capable of delivering this message at WFP-USA. He previously served as the Director of Philanthropy and Communications at the Charitable Aid Foundation of America, where he regularly interacted with high-profile Fortune 500 companies. This experience would be invaluable as he communicates the mission of WFP-USA to high-worth major donors. Tyler received his B.A. from the University of Maryland, College Park, and his M.B.A. from the University of Maryland, University College.
DRiWaterstone was pleased to work with World Food Program-USA again and wish both Tyler and WFP luck in their future work.