Why Leaders Need to Make Corporate Culture the Centre of Corporate Strategy
President and CEO, Marty Parker’s The Culturepreneur: How High Performance Leaders Craft Culture as Competitive Advantage
book recently got featured on CEOWorld Magazine
as part of their Executive Education section.
Leaders who take the time to truly understand their culture, to curate it, and make the effort to implement a “culture at the centre strategy” approach to their business (I call us culturepreneurs) have found a recipe for turning that which makes their organization unique into a driver of exponential results – from hiring to retention, and from economic success to social impact.
Read the full article here.