Dan Griffiths

Dan Griffiths is a Partner and Chief Operating Officer at Tanner LLP, a Salt Lake City-based CPA firm with 300 team members serving the Intermountain West.  Prior to Tanner, Dan was President and CEO of Lume Deodorant, a fast-growing consumer brand on a mission to transform how humans do hygiene.  Dan led Lume through a period of rapid scaling that culminated in a merger with Harry’s and the brand’s expansion from direct-to-consumer only into Amazon, Walmart, Target, Grocery, Drug, and Club channels.  He also led the company through the launch of Mando, their new men’s brand.  Prior to Lume, Dan was a partner at Tanner, where he led the firm’s management consulting services.  As a business coach and consultant, Dan annually facilitated over 75 leadership retreats each year across a variety of industries.  He specialized in working with organizations at a strategic inflection point which often included ownership succession events, start-ups, growth companies, mergers, and restructuring projects.  He is certified through the Business Learning Institute in strategic planning and leadership development.

Prior to consulting, Dan spent four years as the CFO for Proficio Management, a small private equity and investment management firm.  In 2011, he was recognized by the Utah Association of CPAs as the Outstanding CPA in Business and Management.  He began his career in public accounting as an auditor with Squire & Company and later Tanner in Salt Lake City. 

Dan is a graduate of the 2010 AICPA Leadership Academy and in 2011-2012 served as the chair of the Young CPA Network Committee for the AICPA.  He has since been very active in promoting and facilitating leadership programs for CPAs around the country and facilitated the first CGMA leadership academy in London in 2018.  He previously served as Utah’s elected member of the AICPA Governing Council.  In 2015, he received the AICPA Outstanding Young CPA award that each year recognizes one CPA under the age of 40 for their contributions to the CPA profession.  Also in 2015, Utah Business Magazine recognized Dan in their “Forty Under 40” awards program honoring young Utah business leaders.  From 2016 to 2020, he served as a member of the AICPA’s International Board of Directors.

Dan has also been active in government and has worked closely with the Utah Association of CPAs to launch Financial Ready Utah, a non-profit organized to promote fiscal responsibility.  He served from 2012 to 2018 on a state legislative commission focused on fiscal issues.  In 2013, Governor Herbert appointed him to serve on the Utah State Board of Education.  He holds B.S. and Master of Accountancy degrees from Brigham Young University, summa cum laude and with high distinction, respectively.  Dan is an avid flyfisher, backpacker, and gardener.  He and his wife Bibiana are the proud parents of four children.