Joanna Griffiths is the Founder and CEO of Knix and KT by Knix, the direct-to-consumer intimate apparel brands that are reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally. Through a focus on product innovation and the brand’s mission to empower women to be unapologetically free, a Knix item is now sold every six seconds. Knix was named the sixth fastest growing company in Canada with over 3,800 per cent three-year growth, and recently won Strategy Magazine’s 2020 Brand of the Year.
Joanna holds multiple patents and has been cited in hundreds of media publications including Forbes, Fast Company, The New York Times and more. Joanna has been recognized on both the national and international stage for her work as a marketing disruptor championing the topics of body inclusivity, fertility, mental health and postpartum. In 2018, Joanna was named Women of Influence’s Entrepreneur of the Year and, more recently, she was the recipient of the Retail Council of Canada’s Marketing Innovation Award.