Peggy Larsen

Peggy Larsen is a retired Senior Vice President of Marketing with WCF Insurance. She was with WCF Insurance for 25 years and the first female executive in the 100 year old company. She was responsible for advertising, PR, community relations, corporate giving and the direct sales operation. She continues to serve on the WCF board of directors. She also serves on the risk oversight and compliance committee. Prior to joining WCF she owned her own agency and worked for many large brokers as well as serving as the President of a managing general agency and becoming a Lloyds of London underwriter.

Peggy has received the Salt Lake Chambers Pathfinder and Athena awards as well as the South Valley Chamber Titan award. She serves on the boards of the Hale Theatre, Salt Lake Chambers Women’s Leadership Council, NACD, American Heart Association as well as several non-profit advisory councils.

Peggy is the author of a memoir titled “Beyond My Wildest” and has formed a foundation in honor of her daughter where all proceeds of the book go to benefit women needing a fresh start.

Peggy lives in Riverton with her husband Jim and two dogs Marley and Rusty. She enjoys golf, running, hiking, travel and people. (Well maybe she doesn’t really enjoy running)