Eric Sugar

Eric Sugar is CEO at ProServeIT, where he helps organizations embrace AI, drive digital transformation, and build workplaces where people and technology can thrive together. Eric is passionate about making technology practical, accessible, and impactful, helping business leaders move beyond the hype to create meaningful outcomes for their organizations. He sees every customer as a true partner and is deeply committed to helping them grow, innovate, and succeed. Guided by ProServeIT’s values and belief in unreasonable hospitality, Eric believes the strongest business results are built through trust, genuine relationships, and a relentless focus on creating exceptional experiences for customers, employees, and partners alike.