Liz Hokanson

Liz is a visionary and a builder. She sees potential in everything from the businesses she runs to the people she’s surrounded by. Her current ambition: to disrupt the legal services industry.

She lives by her personal and professional compass: Serve, Learn, Improve, and Progress (SLIP), and spends all of her time and energy working to provide unmatched services and expertise, challenging the “status quo,” and consistently seeking opportunities to learn and improve.
What began in 2017 as a leap of faith to partner with a lawyer she barely knew doing work she barely understood, has evolved into a lifelong passion of elevating the lives of everyone around her because, as Liz is known to say, “People deserve better.” This belief has led her to eat, sleep, and breathe the elevation of estate and tax planning services across the country.

At age 21 she was hired into the Human Resources Department at Brigham Young University-Idaho (BYU-I) where she oversaw all campus student employment and HRIS as one of the university’s first full-time, administrative, matriculated students. Liz received her Master of Business Administration (MBA) through Utah State University and is putting her 15+ years of experience, passion, and skills to work as she builds and scales the first legal service wirehouse, Lamworth, for transactional attorneys. In addition to being a co-founder of this innovative enterprise, she currently acts as CEO of McCullough Law, a premier estate and tax planning firm representing some of the country’s most successful entrepreneurs, athletes, and entertainers. During her 9-year tenure as CEO of McCullough Law, she has built a system and culture that has enabled a single attorney to 10x their gross revenue with no additional attorney headcount while elevating the quality of client experience and legal recommendations.

With any time remaining, she can be found setting goals, reading business books, going to the gym, enjoying live music, eating sushi of the highest quality, and curating perfect playlists regardless of genre. She loves laughing and spending time with her husband, friends, and family. Liz has found that she loves a good round of golf, leveling up on her quilting skills, and mastering the art of keeping her garden alive. She loves living in and being surrounded by the genuinely good human beings of Santaquin Utah.