Adrian Rocca

Adrian Rocca is transforming the Canadian rental housing landscape as the Founder and CEO of Fitzrovia, the country’s leading developer of purpose-built rental communities. With nearly 9,000 homes acquired, completed or in development and $10 billion in assets under management, Rocca is reimagining urban living through family-focused design, integrated wellness, childcare, and hospitality-inspired service. A vocal advocate for policy reform, he works across sectors to address Canada’s housing crisis and unlock institutional capital for long-term rental solutions. His leadership was recognized with the 2023 EY Entrepreneur of the Year Award and the 2025 Riley Brethour Leadership Award.

With 20 years of experience in real estate and principal investing, Rocca has overseen over $20 billion in transactions across Canada, the U.S., and Europe. Before founding Fitzrovia, he led Tricon Capital’s purpose-built rental and manufactured housing platforms, and held senior roles at Apollo Real Estate Advisors in London and Credit Suisse First Boston in Toronto and London.

Beyond business, Rocca supports national causes—co-creating “Great to Gold”, a data-driven fundraising initiative to support Canadian athletes at the Olympics, and funding major hospital expansions in Toronto. He serves on the board of the Canadian Olympic Committee Foundation, is vice chair of Michael Garron Hospital Foundation and Toronto Public Library Foundation, and chairs the Hold’em For Life Foundation that supports cancer research. Rocca is building more than homes—he’s shaping a strong, smarter and more resilient Canada.