Victor Tam

Victor Tam is a seasoned digital marketer and serial entrepreneur with over two decades of experience in the eCommerce sector. His entrepreneurial journey began in high school and has since encompassed the founding of several successful ventures.

In 2018, Victor co-founded Monos, a Canadian direct-to-consumer travel and lifestyle brand, alongside his childhood friends Hubert Chan and Daniel Shin. Monos focuses on delivering premium, high-quality travel goods at accessible prices. Under Victor’s leadership as CEO, Monos has experienced significant growth, including the opening of multiple stores, with more planned globally.

Victor’s approach to business is characterized by a commitment to innovation, quality, and sustainability. He emphasizes the importance of building a generational legacy brand, focusing on long-term, sustainable growth rather than short-term gains. His leadership style is grounded in trust and empathy, values he believes are essential for building strong companies.

Throughout his career, Victor has demonstrated a deep passion for consumer psychology, branding, and design, coupled with an innate ability to recognize patterns and identify emerging trends. His visionary approach and entrepreneurial spirit continue to drive impactful results across every endeavor.