Lindsay George

Lindsay George joined Waterstone Human Capital as Interim Marketing and Communications Leader in January 2018; she became Marketing and Communications Leader in August 2018 and Senior Director, Marketing in 2022. Along with her team, Lindsay is responsible for developing and implementing strategies to drive brand awareness and growth for Waterstone’s three business units as well as the Canada’s Most Admired™ awards program.

Prior to joining Waterstone, Lindsay spent eight years on the communications team at the Ontario Pharmacists Association where she was responsible for building the Association’s brand among a variety of stakeholders including pharmacist members, government, other healthcare providers, and Ontario patients. She was also responsible for growing the organization’s membership base and administering the annual OPA Awards program. She was privileged to work closely with the Association’s public affairs team to champion the role of pharmacists through some significant changes, including the introduction of pharmacy-based flu shots. Lindsay started her career in communications at Kids Help Phone, where she held progressively senior communications roles, and was a proud member of the team that launched the Walk for Kids Help Phone.

Lindsay holds a Bachelor of Journalism from Carleton University and a Post-Graduate Diploma in Public Relations from Humber College. She lives outside of Toronto and is an unapologetic fan of the Oxford comma.