Culture Connection

Culture isn’t just connected to performance; it drives performance.

Culture isn’t just connected to performance; it drives performance. Today’s top companies invest in their corporate culture, and they don’t pull back when times get tough. Even in the most challenging times, they behave like great companies. And that’s what they remain.

In Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage, Marty Parker reveals the best practices of some of the world’s top companies to help you generate extraordinary business results by spearheading cultural change in your own organization. Culture Connection helps you define your vision and gives you invaluable guidance on how to:

• Set the stage for improved communication, innovation, and performance

• Provide significant shareholder return

• Measure and align your organization’s efforts

• Recruit—and retain—the best people in your industry