10 Questions to Help You Start to Assess and Craft Your Ideal Corporate Culture

At Waterstone, we often hear from clients who know they need to improve corporate culture, but just don’t know how to get started. Changing corporate culture requires organizations and leaders to get fanatically focused on details – those important things that will have an impact on your organization’s unique culture. You can’t do that unless you know where you are today and where you want to be at the end of your journey.  

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Here are 10 questions leaders can use to help kickstart the culture transformation journey – five to help you assess your current culture, and five to get you started on crafting your ideal high performance culture.


  1. What does your current culture look like?
  2. Do people describe the culture in the way that you hope they would in alignment with your values or are they having a different lived experience than what you would expect or hope for?
  3. What are the strengths and weaknesses of your current culture?
  4. What are the risks in transformation?
  5. To what degree will your current culture get you to where you need to go?


  1. What does your ideal culture look like?
  2. How do you want people to describe your culture?
  3. What values, behaviors, practices, and attitudes must be present?
  4. What attributes from your current culture needs to be honored and nurtured?
  5. What do you need to prioritize in order to achieve your desired culture?

Transforming culture takes time and effort, and it’s not always a smooth journey. But asking the right questions is a great place to start!

Waterstone’s purpose is to inspire organizations to build high performance cultures. We use our Culturepreneur Operating System to help leaders get really clear on what a high performance culture looks like for their organization, and then we work with them to achieve their goals. To learn more, schedule a meeting with our team and one of our culturepreneur coaches would be happy to talk about our process and how we can help.