Oliver Baezner

Oliver is the founder of Sonic Breakthrough Coaching and is an accomplished entrepreneur, keynote speaker and executive business coach with an established track record of helping companies deliver outstanding results. He has helped numerous clients improve employee performance and morale and convert negative sales and profit performance into successful financial results.  He is a turn-around specialist with the ability to empower clients to analyze deficiencies, then develop and execute plans to create meaningful change and deliver spectacular results.  As a coach Oliver is comfortable working with clients at the Executive and Management levels to develop and implement proven business concepts, which are guaranteed to generate positive results and returns.  He also works with employees to help them achieve superior performance in their jobs and careers.

Oliver spent over 25 years in leadership and management roles, specializing in business turn-around with some of Canada’s largest corporations including Energizer and Shoppers Drug Mart and he is the former Vice-President of Calgary’s own Big Rock Brewery. He frequently works with companies to formulate plans in key success areas, including corporate change, strategic planning, leadership, management, delegation, sales, marketing, productivity, growth, decision making and execution. He has worked with a variety of well-known clients, including an NHL Hockey Team, as well as executives, business owners and their teams in dozens of industries. Oliver has a passion for “helping good businesses breakthrough to great!”®

In addition to his extensive coaching and leadership development work Oliver is also the co-founder of 100 Men Who Give A Damn, a Calgary non-profit Society of like-minded men who raise money for local charities.

Oliver lives in Calgary and has five children, with only one still residing at home. When he is not working, he enjoys meditating, and spending time in the Rocky Mountains.


  • Modern Trusted Advisor Award Nominee 2020
  • Certified MacKay CEO Forums Trusted Advisor
  • Certified Coach, with Brian Tracy International
  • Certified Instructor of the Neuroscience of Success
  • Certified Facilitator Motivating by Appreciation® at work
  • “Regional Master Networker of the Year” for Southern Alberta and is the only person to win the “Notable Networker of the Year” award three years in a row from Business Networking International